Praveen Kumar

Jul-02, 2020

Nuts and Bolts of Drupal upgrade

Drupal 8 will turn 5 in November 2020 and the support for drupal7 will be stopped completely from November 2021, It is about time that the Drupal 7 website owners should consider upgrading the websites to Drupal 8.

Drupal 8 is Drupal’s best version of itself. This is why some of the world's largest enterprises have migrated their business-critical websites and applications to Drupal 8.

Luckily, Acquia made this process painless by having some inbuilt migration modules to make the transit easier.

Read More

Mahesh Sukumar

Jul-17, 2018

Now is the Time to Start Selling Online

If you are a brick & mortar store owner, there has never been a better time than now to start selling online. If you've still not made the plunge, read on to find out why you should

Read More

Lister Digital

Aug-5, 2017

Testing times call for Send Time Testing

STT (Send Time Testing) is the prelude to STO (Send Time Optimization) – the process that ensures the STO algorithm has an unbiased data set to do its predictive magic.

Read More

Lister Digital

Aug-5, 2017

Demystifying the art of B2B selling - I

Before we get into the details of b2b selling, according to Forrester - "1 million B2B sales jobs in the U.S. will be obsolete by the year 2020. How do you approach?B2B selling is a step by step process where you start from scratch and build up the trust and rapport with your prospects.

Read More

Vijay Ramanan

Aug-5, 2017

Are you aware that you're being tracked?

In my previous blog, I had explained about why omnichannel is getting prominence in the retail world and how etailers are leveraging this technology to create better customer experiences.

Read More

Lister Digital

Jul-14, 2016

STO is wonderful – but have you done your STT? (Send Time Testing)

Campaign Send Time Optimization does produce remarkable results. MSPs today claim to have an innate feature of exploiting typical customer open/click timings to schedule critical promotional programs

Read More

Lister Digital

Jun-21, 2016

Here's why you need to migrate your Oracle Responsys instance to version 6, right away

Upgrading a critical marketing system is no easy feat and the decision to do so requires deep thought, consideration and planning.

Read More

Lister Digital

May-12, 2016

What's new in Oracle Responsys Version 6.28!

The latest version of the marketing platform, Responsys, was rolled out last month across Interact2 and Interact5 accounts.

Read More
Contact Us