Nuts and Bolts of Drupal upgrade
Drupal 8 will turn 5 in November 2020 and the support for drupal7 will be stopped completely from November 2021, It is about time that the Drupal 7 website owners should consider upgrading the websites to Drupal 8.
Drupal 8 is Drupal’s best version of itself. This is why some of the world's largest enterprises have migrated their business-critical websites and applications to Drupal 8.
Luckily, Acquia made this process painless by having some inbuilt migration modules to make the transit easier.Read More
Now is the Time to Start Selling Online
If you are a brick & mortar store owner, there has never been a better time than now to start selling online. If you've still not made the plunge, read on to find out why you shouldRead More
Testing times call for Send Time Testing
STT (Send Time Testing) is the prelude to STO (Send Time Optimization) – the process that ensures the STO algorithm has an unbiased data set to do its predictive magic.Read More
Demystifying the art of B2B selling - I
Before we get into the details of b2b selling, according to Forrester - "1 million B2B sales jobs in the U.S. will be obsolete by the year 2020. How do you approach?B2B selling is a step by step process where you start from scratch and build up the trust and rapport with your prospects.Read More
Are you aware that you're being tracked?
In my previous blog, I had explained about why omnichannel is getting prominence in the retail world and how etailers are leveraging this technology to create better customer experiences.Read More
STO is wonderful – but have you done your STT? (Send Time Testing)
Campaign Send Time Optimization does produce remarkable results. MSPs today claim to have an innate feature of exploiting typical customer open/click timings to schedule critical promotional programsRead More
Here's why you need to migrate your Oracle Responsys instance to version 6, right away
Upgrading a critical marketing system is no easy feat and the decision to do so requires deep thought, consideration and planning.Read More